Innovative LED Lighting Solutions to Transform Spaces
At Asheil, we recognize that lighting is more than just illumination. Our passion for transforming spaces combines intelligent lighting solutions, product innovation and professional customer service to deliver a complete solution. From destination-scale decorative installations to commercial and personal spaces, we understand the power of lighting to make people feel welcome, inspired, relaxed or productive.
About Asheil
Asheil is the only lighting solutions company in the Middle East with the experience, the capabilities and the scale to meet the requirements of the region’s most demanding developments.
Asheil is a joint venture between Versatile International, the professional services arm of the Versatile Group, a leading Australian property development and construction company, and Haneco, an established manufacturer and global provider of LED lighting solutions.
We are committed to the Saudi Arabian market, with corporate offices and manufacturing facilities in the Kingdom. Our vision is to kindle a new lighting technology sector in Saudi Arabia to address disparity in the market and support signature projects in delivering against Vision 2030.
Asheil's Mission is to provide a one-stop consulting, manufacturing and servicing offer that delivers world-class lighting technology at scale, providing Saudis with new career paths and establishing Saudi Arabia as a manufacturer of best-in-class lighting solutions.
Asheil's Vision is to kindle a new lighting technology sector that contributes to the Saudi Arabian economy.
Our Values Define Us:
We Embrace Creativity - We constantly seek to develop and implement innovative solutions to solve the challenges our customers bring to us.
We Act with Integrity - We strive to offer our customers the best advice we can and deliver what we promise, when we promise to deliver it .
We Pursue Constant Development - We challenge ourselves every day to expand our professional capabilities and our product and service offer to better meet our customers’ needs.
We Respect Those We Work With - We treat our customers, clients, collaborators and colleagues with respect at all times and expect the same from them.
Made in Saudi
Being made in Saudi is not just about the confidence and peace of mind that comes from local supply chains. It is also about creating opportunities for local innovation and career building. Like our clients, we understand the goal of Vision 2030 to create new opportunities for Saudis to build rewarding careers. Asheil is actively engaged in the recruitment, training and development of Saudi professionals to deliver our manufacturing and service offer and kindle a new lighting technology sector in the Kingdom.
Leadership Team
Marco Fahd is a visionary leader with a passion for driving innovation.
Nicho Teng is a globally respected leader in the LED lighting sector.
Wajdi Marroun is an accomplished executive with a track record of driving business growth.
Steve Bowen is a passionate story-teller and corporate marketing-communications professional.
Kai Lu is highly experienced general manager of efficient manufacturing operations
Sarmad Alsadi has expertise across all areas of business operations, from system design to integrated technology solutions.
Levin Quan is an experienced financial strategist with extensive experience managing budgets for profitable growth.
Aaron Sun is an expert in designing commercial solutions that deliver results for clients.
A Global Partnership
Versatile International is the professional services arm of the Versatile Group, Australia’s leading diversified property development and construction company. Versatile International provides consulting and project management governance to some of the biggest development projects in the Middle East.
Haneco is an established manufacturer and provider of LED lighting solutions to Tier One global companies. Providing more than 1,000 lighting technology products to 400+ customers in 80+ countries, Haneco is headquartered in China, with manufacturing facilities in China and Thailand, and a global distribution network across Asia, Europe and North America.